Liquor Liability Insurance protects any business that sells or serves alcoholic beverages. Serving alcohol is a common practice for restaurants, bars, catering companies, entertainment venues, and similar establishments. While providing a wide array of beverage options is important. Serving alcohol, in particular, can create a variety of risks for business owners. For instance, if a patron of your business becomes intoxicated and injures a third party or causes property damage. Then you could be held liable for the damages. In order to protect your business from serious financial and reputational losses, it’s important to consider purchasing liquor liability insurance.